As a wedding pro, one of the most important pieces of content you can have on your website are evergreen wedding blog posts. Blogging is one of the most effective ways to market your wedding business and evergreen blogs are a key part of a good blogging strategy. But what exactly is evergreen content and why are evergreen wedding blogs so important? That’s what today’s post is all about!

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What is an Evergreen Wedding Blog?

When it comes to wedding blogs, there are two key types of blog posts: evergreen and portfolio. Just like the name suggests, evergreen blog posts are relevant year-round. They don’t rely on trends or seasons, but instead, contain information that is applicable any time of year. This means someone can read your blog post in February or October and still find the information useful.

Another identifier of evergreen wedding blogs is that they are often educational. These types of blog posts are great resources to share with your clients or potential clients as they share lots of helpful information and resources. Some examples of evergreen blog topics are “How to Choose Your Wedding Color Palette” or “Top 10 Intimate Wedding Venues in California”.

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Why Your Website Needs Evergreen Blog Posts

Evergreen wedding blog posts are a great way to improve your website SEO. When web crawlers scan your web pages, they rank your site based on their opinion of your website’s authority and usefulness to its end users.

When you create evergreen content, you position yourself as an expert in your field by sharing helpful information with your audience. The more your evergreen content matches what your audience is looking for, the more people will engage with your site, and the higher your page will rank on Google.

Customers usually come to your website looking for answers. Having well-thought-out, helpful resources that answer their questions before they even ask them will not only help you attract more clients but also position you as a subject matter expert in your field.

*Pro Tip – A general rule of thumb for wedding professionals is to have 80% of your blog be evergreen content and 20% be Portfolio content. Having more evergreen wedding blogs gives you better chances of people finding your website while portfolio blogs provide inspiration and give potential clients an idea of what working with you will look like.

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Different Types of Evergreen Content

There is more than one way to write an evergreen blog. Here are a few ideas for the different types of evergreen content.

• Listicle – an article written in list format (ie – Top 10 Wedding Venues in Italy)
• How-Tos / Tutorials – a step-by-step blog post (ie – How to Elope in Washington)
• Guides – an education resource on a particular topic (ie – Intimate Weddings vs Elopements: What Is the Difference?)
• Venue Spotlight – an overview blog of a venue or location
• Product Reviews – a blog post that shares your opinion or evaluation of a certain product
• FAQs – an article that provides answers to customer questions
• Free Resources – a blog post that shares more information about your business freebies or downloads

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What to Include in an Evergreen Wedding Blog Post

Anytime you write a blog post, you want to make sure that you follow SEO best practices. In addition to optimizing your blog for SEO, there are a few other key items that can be helpful to include in your evergreen wedding blog post.

Information, education, or resources

One of the main goals in writing an evergreen wedding blog post is to provide VALUE! You want your readers to walk away with so much information after reading your blog that they think “Wow, this person really knows their stuff!”.

When writing a blog post, put yourself in your reader’s shoes and write in easy-to-understand language. Assume you are talking to someone who has never heard about the topic you are writing about. This will help you write a blog that is both easy to digest and packed full of value.

Photos

What is a wedding blog post without any photos? Photos are not only a great way to showcase your work, but they also add interest and break up long portions of text. This can help keep readers more engaged. Evergreen wedding blog posts can be long (especially if you’re providing tons of value) so photos are essential to creating a well-designed post that is easy to read.

Links

As with any blog post, you want to make sure you’re including links, both internal and external. Internal links direct the reader to other pages on your website, while external links send them to another website that reinforces your topic or provides additional information. Having both internal and external links helps encourage readers to engage with your content, which boosts your SEO ranking.

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How to Write an Evergreen Wedding Blog Post

Choose your keywords

The foundation of any blog post is keywords. Once you have your topic, think of the main idea you want to get across. From there, research potential keywords that readers might be searching for. You can use free tools such as Google’s Keyword Planner or paid tools such as SemRush, Ubersuggest, or Keywords Everywhere.

Write engaging content

Now comes the bulk of the blog post: writing the content. This step will likely take you the longest, but it has the potential to be the most valuable to readers. Research your topic if needed and share as much knowledge as you can, while infusing your unique perspective throughout.

Optimize for SEO

Once you have all your evergreen content written, it’s time to add it to the back end of your website and optimize it for SEO. Lay out your post using the proper headings and formatting, then add your photos and links.

For a more detailed guide on how to optimize your evergreen wedding blog post, check out the guide below, or download my free SEO Success Checklist here.

Publish your post and update it as needed

Congrats! Your evergreen wedding blog post is published, but that doesn’t mean your work is done.

Search engines like when websites are regularly updated and maintained (this is one of the built-in perks of blogging regularly). While publishing new blogs is important, you can update your website simply by refreshing outdated blog posts.

This could be as simple as updating your title or adding more recent photos. Or, it could be more in-depth and require you to rewrite portions of text or target a different keyword. Either way, the key is to revisit your blog posts regularly to ensure the information is still accurate and relevant for your readers.

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An evergreen wedding blog post is one of the most important pieces of content you can have on your wedding website. These types of posts help readers find you on Google and also share important information about your industry or services.

To learn more about blogging and SEO tips, check out some of our other resources below. And, if you have any questions on evergreen blogs, drop me a note in the comments or visit my contact page to send me a message!

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