So you know you need to blog, but you are wondering how to write a wedding blog. Maybe you’re just getting started and the process seems a little overwhelming. Where do you even start? Well, don’t worry. In this post, I’m breaking down how to write a wedding photography blog in 6 simple steps. This is the exact process I use when I write real wedding blogs for my wedding and elopement clients, so it’s been proven to work time and time again. 

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How to Write a Wedding Blog Post

Step 1: Choose an event 

First things first, you need to choose an elopement or wedding you want to blog about. This step usually isn’t too difficult, but there are a few things you can consider when deciding which events you want to blog about. 

• Choose an event that you love: Did you vibe with the couple? Did they include unique details in their day or have the most incredible sunset views ever??? Choose a wedding that gets you excited. If you are excited about the event, it will be so much easier to transfer that excitement into your writing. Your readers will be able to tell and it will make your wedding blog post much more enjoyable to read.
• Choose events that you want to attract: Maybe you got to shoot at a new location or venue that you’ve always dreamed of! Now that you have some content for that location, share it on your blog. This not only gives you a resource to share when new clients inquire, but it also allows you to attract more clients through organic marketing.

Step 2: Choose your keyword(s)

Choosing the right keyword is one of the most important parts of writing a blog post. When deciding which keyword to use, first consider the topic. Your keyword should be relevant to your blog post and should be something that other couples are likely to use in their searches. 

Your keyword can include the location, venue name, or even specific details or colors related to the event. 

To learn more about how to choose the right keyword, check out the resource below:

Step 3: Select the photos

Narrowing down what photos to include in your wedding blog post can seem like an impossible task! With so many amazing images from the day, how are you supposed to choose? While this can be a difficult step, you don’t want to include too many photos in your blog post (save the full gallery for after couples inquire with you). 

I recommend selecting only 30-40 of your favorite images. These photos should tell a story of the day from beginning to end. Be sure to include detail photos and unique moments as well as photos of the couple and stunning landscapes or backdrops for a wide variety of shots.

Step 4: Write a first draft

When it comes to writing your blog, you do need to include some words. This is one of the most common blogging mistakes I see wedding bloggers make. Just publishing a blog with a bunch of photos isn’t enough. Your post needs written content for search engines to know what your post is about.

The good news is that you don’t need to write thousands of words for your blog post to rank. For real wedding blogs (aka portfolio posts) I recommend writing at least 300-500 words. That might sound like a lot, but you’d be surprised at how quickly you can come up with a few paragraphs. 

*Pro Tip – I recommend writing your first draft in a Google Doc so your work saves automatically as you go. There is nothing worse than writing an entire blog, only to have your website crash and lose everything you worked so hard on. 

Give your wedding blog post structure

Search engines (and your readers) won’t want to read a blog post that has huge chunks of text. For your blog post to be easily readable and optimally formatted for SEO, you want to give it a little bit of structure. A few things your wedding blog post should include are: 

• An introduction paragraph
• Headings followed by short bodies of text 
• A conclusion that shares a CTA

Step 5: Add the content to your blogging platform

Ok, the hardest part is done. Now that your post is written and you’ve selected your photos, it’s time to put it all together on the back end of your blogging platform. Simply paste the copy from your Google Doc and upload your images. 

*Pro Tip – Most blogging platforms will allow you to create a template or pattern so you can easily create a new blog post and paste your copy without manually formatting the post each time. 

Don’t forget to also go through all the necessary backend steps to optimize your blog for SEO. Want to know exactly what steps to take to optimize your blog post? Download my FREE checklist at the link below!

Step 6: Schedule/Publish

Once you’ve fine-tuned your post, it’s ready to be published. I recommend choosing a day of the week for your blog posts to go live and scheduling your posts in advance. Publishing your blog posts on a consistent schedule allows your audience to know when they can expect updated content from you. It also allows you to have a set schedule to go off of which can help keep you on track and plan out future blog posts as well as the rest of your marketing content (ie – Pinterest pins, Instagram posts, etc.).

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Writing a wedding blog post doesn’t have to be complicated. Simply choose an event you love and then compose your copy and select photos that tell the story of the day. If you need ideas for what to write in a real wedding blog post, check out the blog post below for my top suggestions.

Or, for more tips on how to write a wedding blog, check out some of our other blogging tips and resources below.

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