A Quick Decision Guide for Wedding Pros Who Have Way Too Many Blog Post Ideas and Not Enough Time

Have you ever found yourself staring at a notes app full of blog post ideas, totally unsure how to decide what to blog about?

I’ll be honest with you – me writing this post was a direct result of being in that exact same position. So I figured, why not write about it?

I also recently was on a call with an elopement photographer who told me they had so many ideas but not enough time to execute them (sound familiar?). If that’s you, you’re not alone. The problem isn’t that you don’t know what to blog about – it’s that you have too many good ideas and no clear way to choose.

So I’m going to share three simple questions for whenever you find yourself asking, “What should I blog?”. These questions will help you choose a blog topic fast and can help you stop overthinking and actually publish something.

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The 3-Step Filter to Answer the Question “What Should I Blog First?” 

When you have multiple blog post ideas sitting in your ideas list, run each one through this quick decision framework:

1. Is someone already asking me this?

If yes, move this post to the top of your list.

Blogs that answer questions your couples are already asking you fill a definite need. It means your potential clients are actively looking for the answer, they trust you to provide it, and they’ll be way more inclined to read it when you publish or share it with them.

Plus, writing blog posts that answer your couples’ FAQs also saves you time in the future. The next time someone asks you that question, you don’t need to spend time formulating a long response. You can simply send them your blog post that answers their question in full.  

Blog posts that answer real human questions are some of the highest converting blogs you can write because you’re answering a question they have, right when they need it.

Want to learn more about this type of blog post? Read the full guide to wedding FAQ blogs here.

2. Does this remove friction before someone hires me?

The second question you can ask when you need help choosing what to blog about is, “If someone understood this topic, would they be more ready to work with me?”

If the answer is yes, then this is a high-priority blog post.

These are the types of blog posts that do the heavy lifting in your marketing. They educate your ideal clients, build trust, and move people closer to booking you.

Examples of friction-removing blog content:

• The benefits of hiring a second shooter (if you offer that service)
• How to elope/plan a wedding in [your location]
• The best wedding flowers for each season
• A complete guide to writing your wedding vows

When you educate and provide value through these types of content, couples who inquire will have a better understanding of what you offer and what they can expect when working with you. The result is better-fit inquiries and faster decisions.

3. Does this connect to something I’ve already said or created?

If your blog idea builds on:

• a recent blog post you published
• an Instagram post that got good engagement
• a conversation you keep having with clients
• a Facebook or Reddit thread you commented on

then it will be much easier to create, and it will more strategically relate to your other pieces of content.

Writing blogs isn’t just about having tons of content on your website. It’s about making sure each piece of content has a purpose and works together.

Instead of having random blog posts scattered across your website with no clear connection, you’re creating topic clusters – groups of related content that all support each other and guide readers naturally through your site.

With that in place, you have a good foundation for the rest of your content. Each blog links to another. Your Pinterest pins drive traffic to related posts. And your Instagram content reinforces what you’ve written on your blog. Everything works together to build your authority on specific topics rather than just adding more content for content’s sake.

Plus, when you’re building on something you’ve already talked about, the writing tends to come so much easier because you’ve already done some of the thinking. You just need to expand on what you’ve already created.

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When Abandoning Your Content Plan Makes Sense 

Don’t get me wrong – I love a content plan, and having one is essential for long-term growth. You need a plan in place because life gets busy, and without structure, blogging inevitably falls to the bottom of the list.

But just because you create a plan doesn’t mean you’re locked into it forever.

Sometimes you need to pivot. The blog topic you planned a few weeks or months ago may not feel relevant anymore. Or something else becomes more urgent (ie – a question you’re getting constantly, a topic your ideal clients are talking about right now, or an idea that just won’t leave you alone).

And, when that happens, it’s completely okay to switch directions.

If the blog topic on your content calendar doesn’t feel aligned in the moment, use the three questions above to decide what to blog about and go with the topic(s) that win. Because if you force yourself to write something you’re not interested in right now, two things will likely happen:

A) It’s going to take you way longer to finish putting a post together

B) It’s not going to be your best work

Writing something that actually interests you in the moment means you’re more likely to write a strong blog post and actually get it published. And a published blog (even if it’s not the one you originally planned) will always outperform the “ideal” post still sitting in your drafts.

Your content plan exists to serve you, not the other way around. Use it as a guide, but give yourself permission to pivot when something better emerges.

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Your Next Step: Actually Write It

Now that you know how to pick a wedding blog topic and you’ve chosen what to write, the next question you might be having is: “Okay, but what do I actually write in this blog post?”

If you need help structuring your content and making sure it actually engages with your readers (not just ranks on Google), check out my guide on how to write an interesting blog post that gets read. It walks you through how to take your blog post idea and turn it into content that connects with couples and keeps them on your site.

And if you want to make the entire blogging process easier – from choosing topics to hitting publish – I’ve rounded up 25 of my favorite blogging tools that can save you time and improve your content in the process.

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Still Not Sure How to Decide What to Blog About?

The truth is, you probably already know what you should blog about (just like I knew when I sat down to write this post).

And while you don’t need me to give you permission about what to write, I’ll give it to you anyway…write what feels most relevant right now. Answer the question your clients are asking, remove the friction that’s keeping couples from booking you, or continue building on what you’ve already started.

And then hit publish.

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