How Wedding Pros Can Utilize Pinterest to Attract New Clients | Pinterest Marketing Expert

If you are an elopement or wedding professional then you need to be using Pinterest as a tool in your marketing strategy. I know, I know, you’re probably thinking that you don’t have time to implement another tool or strategy, but hear me out. Your business can’t afford to NOT be on Pinterest. In this blog post, I will cover 4 reasons your wedding business needs a Pinterest for business account.

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What is Pinterest

Before we talk about why you should be using Pinterest for business, let’s first understand what Pinterest is and what the platform was created for. To answer this, I like to go straight to the source. According to Pinterest.com, “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.”

The platform uses “pins” created with photos, video, and text that users can save to “boards” based on themes they specify. For instance, a wedding planner can have a board named “Wedding Reception Ideas” that contains inspiration for different wedding reception tablescapes or themes. Those pins then link back to the creator’s website where more information can be found.

A lot of people think that Pinterest is another social media platform but, while it does have social aspects, it is, in fact, a search engine tool. Because Pinterest is a search engine, when the right strategies are implemented, it becomes a powerful tool for driving traffic to your website, increasing engagement on your account & generating leads to your business.

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Why you need a Pinterest for Business Account

Before we dive into the 4 reasons you need a Pinterest marketing strategy, let’s talk about why your Pinterest account should be set up as a business account rather than a personal account.

The number one reason to have a Pinterest for Business account is that by setting up your account as a business account, you help establish brand authority and showcase yourself as a subject matter expert in your field. This helps build brand trust with your audience which is vital in attracting the right clients and building relationships with them even before they reach out to inquire about your services.

Another reason to set up a business account on Pinterest is that you will gain access to a host of additional tools that are not available on personal accounts. These Pinterest tools can help you increase brand authority, spot trends, drive traffic, access analytics, run ads, promote pins, and more. Want to see analytics that will show you who your target market is and what they are searching for? Then you definitely need a business account! These tools will also be able to help you understand which pins perform best, when your followers are most active, and what type of content they are searching for and engaging with the most. This allows you to better serve the followers you already have while extending your reach to an even wider audience. I call that a win!

If you don’t yet have a Pinterest business account, I highly encourage you to try it out and see what a business account can do for you. Have questions or want help setting up your account? Send me a message and I will help you make sure your Pinterest for business account is set up for success!

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4 Reasons you need a Pinterest marketing strategy

Your Clients are Already Using Pinterest

Did you know that more than 60% of Pinterest users are women and that, more specifically, over 30% of Pinterest’s audience are women aged 25 – 34? I’m going to guess that as a wedding professional, that is a large part of your target market and if those customers are looking for you on Pinterest, then you need to be showing up! People go to Pinterest to be inspired and what better place to go for inspiration for your wedding than Pinterest? So don’t miss out on this incredible tool to market your business and connect with future customers!

Pins Last Forever

Ok, not going to lie, this is one of the reasons I LOVE using Pinterest as a marketing tool for small businesses. As a business owner, you may feel the need to create relevant content on a consistent basis to keep your clients up to date on your business, but this can take a lot of time and effort and, depending on what else is going on in your business, creating content may not always be at the top of your priority list. This is where Pinterest has a great advantage compared to other marketing platforms. Because Pinterest is a search engine, the pins you create and publish will last forever and they have a much longer shelf life than the content you create for other social media accounts. For instance, according to The Refinery, pins on Pinterest are said to last for up to four months while an Instagram post typically lasts around 24 hours! If you had time to only create content for one platform, wouldn’t you want to make sure you choose a platform that is going to have the longest reach?

Pinterest Helps Drive Organic Traffic to Your Website

As mentioned earlier, pins are created to link back to your website and that link never changes, no matter how many times that pin is repinned by other users. This means that no matter how old your pin is, it will always lead people back to your website or blog and those clicks are not only good for your Pinterest engagement but also for your website traffic. Imagine, you could have a blog post that was created 4 years ago that could still be gaining traffic today based on a single pin! This is a game-changer, especially if you are going through a busy season because you can feel confident knowing that Pinterest will continue to work for you even if you aren’t able to create any new content for a while. Now that’s what I call automation!

*Tip – use Pinterest’s auto-scheduler to schedule your content in advance and let Pinterest work even harder for your business!

Pinterest Numbers are Growing

In 2021, the number of people using Pinterest has increased significantly. With over 478 million monthly users, Pinterest is still a largely untapped platform. It holds an incredible amount of potential as a marketing tool for small businesses.

Pinterest is the 14th largest social network, yet only 28% of marketers worldwide use Pinterest as a part of their marketing campaign. That means there is a huge opportunity to set up your business for success on Pinterest. As a wedding professional, you know that your target customers are on the platform. So implement a Pinterest marketing strategy early on and reap the benefits to your business for years to come.

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Pinterest is an excellent discovery engine that you can use to promote your business. It is fun and easy to use and can produce amazing results for your business by generating traffic, increasing engagement, and converting leads. So, implement a Pinterest marketing strategy, put your work out there, and show your clients what you can provide them for their wedding day.

As a Pinterest marketing expert, I am here to help! If you want to take control of your marketing strategies check out my packages and services to see which marketing package is right for you.

So what do you think? Have you used Pinterest for marketing in your business? Let me know in the comments below!