How Location Posts Increase Your Blog Post Traffic

If improving your SEO or getting more inquiries from your website has ever been on your list of blogging goals, then you need posts that drive traffic to your blog.

Last week, we talked about the blog post that helps you rank. (If you missed it, you can catch up here.) But while ranking on page one is important, it doesn’t always guarantee traffic to your site. Not all high-ranking content is high-converting or even high-traffic.

Ideally, though, a blog post does both, and that’s where this week’s topic comes in.

Welcome to Part 3 in our 5-part series of the types of posts every wedding photographer needs. Today, we’re diving into the kind of content that’s designed to get found and drive traffic to your blog. These posts target keywords your dream clients are searching for and give them a reason to save, share, and (hopefully), come back when they’re ready to book.

The Post That Drives Traffic to Your Blog: What It Is

A traffic-driving blog post is written with visibility in mind. It’s designed to increase traffic to your blog by targeting commonly searched, location-based keywords and providing easy-to-read and engaging content.

These types of posts are usually listicles (blog posts that are formatted in a list) or deep-dive venue/location guides (aka – venue spotlights). They’re easy to scan, super helpful, and packed with valuable insight.

Example Posts that Drive Traffic to Your Blog:

10 Best Places to Elope in [State]
7 Nature-Inspired Micro Wedding Venues in [city]
Venue Spotlight: [Location Name]
5 Reasons to Elope in [National Park]
10 Places to Elope with a Mountain View in [Location/State]

While these posts may not be the most emotional or story-driven, they’re strategic and helpful – two of the most important factors in any blog post, but especially posts that increase traffic to your blog.

Who Is It For? Couples in the Early Planning Phase

Couples don’t always start their wedding planning journey by searching for a photographer. More often, they start by searching locations and venues. This is why location-based posts that drive blog post traffic are so important.

If your blog post shows up in their searches, you’re meeting them right where they are, before they’ve booked anyone. And that’s a really great position to be in!

By giving them helpful information while they’re still in research mode, you position yourself as the go-to expert and build brand recognition early. Then, when they are ready to book, they’re more likely to remember you and reach out.

Why it Works

Traffic-driving blog posts have the potential to rank and drive traffic to your site, so they really are powerhouse blogs that every wedding photographer needs! Here’s why:

They target high-interest keywords: Venue names and location keywords are commonly searched, which means these posts are more likely to bring in clicks and help increase traffic to your blog.
They attract ideal clients early: Couples who are still deciding where to get married are often still open to deciding who to book. By finding and engaging with your post early on, this gives you an edge over your competitors.
They serve your audience first: These blogs aren’t just good for Google. They genuinely help couples planning their elopement or wedding. A well-written blog post includes helpful, relevant information and inspires couples to dream about what’s possible.
They support your overall SEO: Traffic-driving posts with location lists provide incredible opportunities for internal linking (think, linking to galleries, planning tips, or your services). Linking to related blog posts and planning resources not only encourages people to stay on your site longer, but it also helps improve the overall strength of your site.

If you want to drive traffic to your blog (and your website as a whole), this is the type of post that can make it happen. Traffic-driving blog posts help more people find you, position you as a helpful expert, and allow you to make a great first impression with couples early on.

If you’re ready to drive more traffic to your blog, but don’t want to spend hours piecing together the strategy yourself, we’ve got you. At Sonder Studio, we help wedding and elopement photographers turn their blogs into traffic magnets with intentional content and strategy that’s built around your business goals. When you’re ready to hand off blogging and take back your time, explore our done-for-you blogging services below.

Get Blogging Done for You

In the meantime, you can also catch up on the first two blog posts in the series:

Up Next in the Series:

The Blog Post That Works While You Rest

Hi, I’m Kiersten

A fellow traveler, experience enthusiast, and marketing expert. I love partnering with wedding and elopement professionals to help them reach their dream clients!