Plus The 5 Types of Blogs Wedding Photographers Need for Long-Term Growth

Do a quick Google search online and you’ll find several options for blog post ideas for wedding photographers. But, when you’re staring at a blinking cursor, trying to figure out what to blog next, you don’t just need another generic list of photographer blog post ideas. You need content ideas that actually work…blog posts that bring in real traffic, connect with potential clients, and keep working for you long after they’re published.

Below, you’ll find 22 wedding photography blog post ideas that actually work (and I can confidently say this because they’re not just ideas – they’re topics that are backed by strategy). These blogs don’t just fill up your content calendar and take up space on your site, they work for you, even while you rest (and, who doesn’t want more of that?).

I’m also sharing the 5 types of blog posts every wedding photographer needs and why each one matters. From building connection and trust to boosting SEO and driving traffic, each of these blog types play a different (and very important) role in your overall marketing strategy.

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22 Strategic Blog Post Ideas for Wedding Photographers

If you’re here for blog post ideas for wedding photographers, this list is for you. I’ve grouped them by the five essential types every wedding pro needs, so you can create posts that support your business goals (not just fill your content calendar).

1. Connection-Driven “Get to Know Me” Posts

• Why I Became a Wedding Photographer (and What Still Lights Me Up)
• What I Wish Every Couple Knew Before Eloping
• The Wedding That Changed the Way I Photograph
• What Working With Me Actually Looks Like

2. SEO Cornerstone & Educational Blogs

• How to Elope in [Your Location]
• What to Pack for Your Adventure Elopement
• When Is the Best Time to Get Married in [Location]
• Destination Wedding Planning 101: Everything You Need to Know

3. Traffic-Driving Location & Listicle Blogs

• 10 Best Places to Elope in [State]
• 7 Nature-Inspired Micro Wedding Venues in [City]
• Venue Spotlight: [Location Name]
• 5 Reasons to Elope in [National Park]
• 10 Places to Elope with a Mountain View in [Location]

4. Time Saving Blog Post Ideas for Wedding Photographers

• What Does a Wedding or Elopement Day Actually Look Like?
• Should We Hike in Our Wedding Attire?
• Can We Include Family and Still Elope Adventurously?
• Where Should We Elope? 5 Epic Ideas in [Location]
• What to Do if It Rains on Your Wedding Day

5. Inspiration-Based Portfolio Blogs

• A Blog That Showcases Your Best Work
• A Session That Was Especially Unique or Meaningful
• A Favorite Location You Love Shooting At
• A Styled Shoot or Session at a Dream Venue

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The 5 Types of Blog Posts Every Wedding Photographer Needs

Blogging for wedding photographers is one of the best long-term marketing strategies out there, but blogging just to blog will only get you so far. You need a clear content strategy that helps you show up, build trust, and book dream clients who love what you have to offer. That’s where these five types of blog posts come in.

1. A Get to Know Me Post (aka The One That Everybody Forgets)

Read the full post here

This first blog post is one that builds connection, and honestly, it’s also one that most wedding photographers skip. A get to know me post is a story-driven, personal blog that gives potential clients a chance to connect and get to know you and your values on a deeper level.

Now, I know what you’re thinking “I have an About Page for that”. But a get to know me post goes so much deeper than a standard About Page. Instead of a static overview, this blog shares your “why”, your approach, and maybe even what led you to become a wedding photographer in the first place. It fills in gaps that your About Page simply can’t, and it’s a place for your personality, values, and storytelling to shine through.

Bonus: It’s also a great post to link to in other blog content, especially in a “Meet Your Photographer” section at the bottom of a blog post or in your welcome email sequence.

Not sure how to share your story in a way that clients will actually want to read? This post will help.

Why it matters:

• Fills gaps that your About Page can’t and allows for fuller storytelling
• Builds relatability by sharing your story and values
• Creates opportunities for harder-to-target keywords

Here’s one of my favorite approaches: Share the story of your first wedding or a moment that led you realize photography was what you were meant to do.

2. A Blog Post That Helps You Rank

Read the full post here

This second type of blog post is the one that most wedding photographers want because it’s the one that will really help you in the long game. These SEO-focused posts target highly-searched, high-intent keywords like “how to elope in [location]” and bring in traffic over time. They educate clients on topics related to your core services and act as cornerstone content that other posts can link back to. Plus, they also answer the exact questions your dream clients are searching for while establishing your expertise in the process (seriously, what can’t these posts do?).

Why it matters:

• Acts as cornerstone content (aka your go-to pillar blog that other posts can link back to)
• Targets both broad and long-tail keywords, increasing visibility across search terms
• Builds authority and trust by showcasing your expertise in a meaningful way
• Reaches couples who are actively planning and searching for answers
• Works hard in the background and brings in traffic over time

Want to try something that’s worked really well for my clients? Create a “How to Elope in [Your State]” blog that walks couples through everything they need to know about eloping in your area.

Want to dive deeper into SEO strategy? Check out our blog post below.

3. A Blog Post That Drives Traffic to Your Site

Read the full post here

A traffic driving blog post is another type of blog that most wedding photographers want on their site (and for good reason). These are the posts that get saved, shared, and clicked on over and over again. These blogs are usually formatted as lists (aka listicle blogs) and often come in the form of location roundups or venue spotlights.

Traffic-driving blogs focus on highly searched keywords and offer value by giving readers quick takeaways in an easy-to-scan format .

Why it matters:

• They target high-interest keywords (aka lots of people searching)
• Increases site visitors which signals to Google that your content is valuable
• Attracts ideal couples early…before they’ve booked anyone else
• Provides lots of opportunities for internal links, encouraging readers to click deeper into your site

Want to try something that’s worked really well for my clients? Write a post like “Top 10 Elopement Locations in [Region]” and link to individual portfolio blogs for each.

Are you still blogging weddings and couple sessions only? Here’s how you can add some evergreen content to the mix.

4. A Blog Post That Works While You Rest

Read the full post here

I am all about finding ways to work smarter, not harder. In a world where there is always something else to do, you don’t necessarily need to spend more time blogging, but you do need blogs that work hard so you don’t have to.

If you’ve ever found yourself answering the same client questions over and over, then you NEED a blog post that answers these questions for you. An FAQ / client education blog post answers your most frequently asked questions. These blogs give you something you can link to again and again whether it’s in your inquiry responses, email workflows, or planning guides. They save so much time in the long run and allow you to focus on other parts of your business or spending time outside of it altogether.

Why it matters:

• Saves you hours answering repeat questions
• Builds trust with your clients by showing that you don’t just answer their questions, you’re a professional who anticipates their needs
• Builds your SEO by answering client FAQs right on your site, so they’re easy to find…not lost in someone’s inbox
• Adds structure to your internal linking strategy (can you tell this is important yet? 🙃)

Want to try something that’s worked really well for my clients? Make a blog post that covers “What a Full Elopement Day Looks Like” using real examples.

Looking for clarity (or motivation) to blog again? Start with this.

5. A Blog Post That Inspires Your Dream Clients

Read the full post here

Also known as your real wedding or portfolio blogs, these kinds of blog posts help couples see themselves in your work. They’re emotional, story-driven, and filled with photos that show what it’s really like to work with you.

One of the most powerful things about these blogs is that they can show couples what’s possible and provide ideas they may have never otherwise considered. When done well, these blogs inspire couples to dream bigger and book you to help them bring it to life.

Why it matters:

• Helps potential clients visualize their day
• Showcases possibilities to clients who might not have known otherwise
• Builds emotional connection between you and your dream clients
• Gives you Pinterest-worthy, shareable content

Want to try something that’s worked really well for my clients? Choose one of your favorite sessions and write the story behind it, what happened, what mattered, and how it felt (and, of course, share the photos!).

Want to write a wedding blog that inspires? The two resources below are a perfect place to start.

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So…Which One Should You Start With?

Now that you have these blog post ideas for wedding photographers (plus the strategy behind why they work), you might be wondering where to even start.

I recommend starting with the blog post that will make the biggest impact on your current business goals. If you’re looking to get more exposure and visibility, start with one of the wedding photography blog ideas that drives traffic to your site. If you want to streamline your workflow or free up time to focus on other aspects that light you up, consider a FAQ-style blog that saves you from writing the same email for the tenth time. Whichever post can best support where you are today, start there.

And while one strong blog can go a long way, consistently using strategic blog post ideas for wedding photographers not only keeps your content fresh but also improves your chances of ranking higher in search results.

Need more help deciding which topics to prioritize? I offer 1:1 strategy calls designed to help you create a blogging plan based on your goals. Book your strategy call here.

Or, if you’re ready to hand off blogging entirely, that’s literally what we do best. Explore our done-for-you blogging services.

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Check out some of our other Blogging Resources