An SEO Blog Post for Photographers That Builds Authority

This is Part 2 of our “5 Blog Posts Every Wedding Photographer Needs” series. If you missed Part 1 (The Blog Post Every Wedding Photographer Forgets), you can catch up here.

You know that feeling when you open up a new inquiry and it says, “We found you on Google”? Day. Made. Out of all the photographers and thousands of websites, they found you! That’s not just luck, it’s strategy. And the best part is that it can happen again and again with the right content. 

Blogging isn’t just about showing your latest gallery or sharing your favorite venue (though those posts are definitely needed). If you want your website to work harder for you over the long haul, then you need a wedding blog post that ranks.

---

---

The Wedding Blog Post That Ranks: What It Is

So, what exactly is a “wedding blog post that helps you rank”? 

It’s an evergreen blog post that is educational and built around highly-searched, high-intent keywords. It’s not a portfolio piece. They’re blog posts that are designed to answer the exact questions your dream clients are asking Google (or AI).

When written well (and optimized with a solid structure, keyword strategy, and internal links), these kinds of SEO blog posts for photographers don’t just show up on page one; they stay there. It doesn’t happen overnight, but they quietly work behind the scenes, bringing more eyes to your work, more traffic to your site, and more trust to your brand. 

Wedding Blog Post Examples:

• How to Elope in [Your Location]
• What to Pack for Your Adventure Elopement
• When Is the Best Time to Get Married in [Location]
• Destination Wedding Planning 101: Everything You Need to Know

---

Who Is It For? Couples in the Research Phase

I won’t bore you with a buyer journey breakdown (at least not in this post), but it’s important to know who you’re writing for. And when writing this type of blog post, you’re writing to your top-of-funnel people. The couples who are just dipping their toes into the planning process. 

Maybe they just got engaged and only recently learned that eloping was even an option. Maybe they’re torn between a wedding and an elopement, googling everything from “elope vs wedding” to “what even is an elopement?”. 

They’re not ready to book (yet), but they are looking. And if your blog post shows up right when they’re asking those questions, it could be just the thing that opens the door to building trust, driving traffic, and potentially getting a dream inquiry down the line. 

---

Why it Works

Couples have questions, and search engines need to give them answers. But not just any answers; answers that include clear, detailed, and direct answers. That’s exactly what a wedding blog post that’s designed to rank does.

These posts often perform well because they serve a purpose (both for the reader and the search engine). They: 

• Provide step-by-step guidance: Search engines love (aka prioritize) these types of posts because they answer specific, detailed questions. 
• Target broad and long-tail keywords: Targeting both types of keywords helps you show up in more searches from “how to elope” to specific location-based phrases and questions. 
• Build authority: When you create long-form, quality content, it shows that you know your stuff and care about helping your clients navigate their journey. 
• Attract qualified traffic: When a couple who is actively planning sees your blog post listed in the top positions and it matches the query they put into the search bar, they are more likely to engage with your post. And people who are willing to engage with you are often your ideal clients. 

Even if they don’t convert immediately, you’ve planted the seed, making it that much easier for them to remember you and reach out when they’re ready.  

Want to go deeper on SEO strategy for photographers that actually works?

---

While a high-ranking evergreen blog post may not fill your inbox overnight, it will get more eyes on your site and plant the seeds for high-quality leads down the road. 

Want to create a wedding blog post that ranks? Start with our tried-and-true SEO blogging tips for wedding photographers. Download the free SEO Success Checklist here. 

And, if you don’t want to DIY, that’s what we’re here for.

Missed last week’s post? Catch up here: 

• Week 1: The Blog Post That Every Wedding Photographer Forgets

Up Next in the Series:

The Blog Post That Drives Traffic

---

Check out some of our other Blogging & SEO Resources